About Moroni Keating

Built by an operator.
For operators.

MK exists to close the gap between strategy and commercial results — not by advising from a distance, but by doing the work alongside the client, with the program management discipline and commercial rigour to see it through to a defined outcome.

The
Gap.

Why MK Exists

There is a pattern that repeats itself.

In every large organisation, in every sector, in every economic cycle — a strategy gets built. It is well-researched, well-presented, and well-received. The board approves it. The leadership team is aligned. And then — six months later — nothing has changed.

Not because the strategy was wrong. Because execution is genuinely hard, and the people who are best at building strategies are rarely the people who are best at running them. The consultants who designed it have moved on to the next client. The internal team is trying to run the strategy alongside a full operational workload. The governance is unclear. The accountability is diffuse. The milestones are aspirational.

This is the gap MK was built for. Not strategy. Not analysis. The hard, unglamorous, difficult-to-bill work of making things actually happen.

Eoin Keating

Founder, Moroni Keating

"I kept seeing the same thing: organisations with the right strategy and the wrong execution model, and a consulting market that was not equipped to help them."

Eoin Keating spent fifteen years watching this pattern from the inside — first as a consultant who led delivery, then as an operator who held the accountability. He ran the integration on a $1.5B acquisition. He turned around a loss-making business unit in twelve months. He built and launched go-to-market strategies for new business units with no existing revenue base. He has been the person in the room when the board asks why the program is behind.

He built MK because he kept seeing the same failure mode: either too big and too generic, or too small and too theoretical. Nobody was doing the senior, hands-on, outcome-accountable work that actually moves the needle.

MK exists to do exactly that.

Track Record

The experience is at your scale.

Every claim below is tied to a role, a mandate, and a measurable outcome. None of it is advisory. All of it is operational.

$1.5B M&A Integration

Led the integration management office on a $1.5B acquisition — not as an advisor, but as the executive who built and ran the IMO. Fifteen workstreams. $250M+ in synergies identified and tracked through to realization.

−19% to +33% Margin

Turned a loss-making business unit from −19% to +33% operating margin in 12 months — with full P&L accountability. Not advised. Not observed. Executed.

GTM from Zero to Revenue

Built a GTM strategy and commercial operating model for a new business unit from zero prior revenue base. Designed the sales process, CRM infrastructure, and KPI framework — still in use.

94%+ Client Satisfaction

Delivered 94%+ client satisfaction across a consulting practice — managed as an outcome, not a metric. IBM Sales Eminence Award. 122% of quota. A commercial operator, not an academic consultant.

Executive-Level Delivery

Held senior roles across consulting and operations: Managing Director, Senior Director M&A, Head of Strategy & Operations. Direct accountability on every engagement — not advisory mandates.

Certified Delivery Methodology

SAFe Scrum Master and Agilist certified. The delivery methodology is not borrowed from a playbook — it is practised, tested, and refined across engagements at scale.

By the Numbers

Numbers beat adjectives.

$1.5B

M&A integration managed from the inside, at the executive level, with board visibility.

+52pts

Operating margin improvement in 12 months. From −19% to +33%. Full P&L accountability.

$250M+

Synergies identified and tracked through to realization on a single integration program.

94%+

Client satisfaction across a consulting practice — managed as a commercial outcome, not a survey.

How MK Engages

Three structural commitments. Not positioning language.

These are contractual features of how MK engages — not aspirations or values statements. Every engagement is built on all three.

Outcome-Based Fees

Scope and price are tied to defined results, not time spent. No incentive to extend, complicate, or manufacture dependency.

The pricing model structurally aligns MK's incentive with the client's. This is not possible for a firm with a utilization model.

Named Exit Milestone

Every engagement begins with an agreed definition of done. MK leaves when that milestone is hit — not when the budget runs out.

Forces clarity on both sides before work begins. Eliminates scope ambiguity. Creates a shared definition of success.

Practitioner Delivery

The founder delivers every engagement. No bait-and-switch to junior staff after the first meeting. Always.

The person with the track record does the work. This is the model — not the exception, and not a premium add-on.

The MK Story

Why the founder built this.

Nobody was doing the senior, hands-on, outcome-accountable work that actually moves the needle. Either too big and too generic — arriving with pre-built methodologies and junior teams. Or too small and too theoretical — excellent at the diagnosis, gone before the delivery.

MK is the anti-playbook firm. Where Big 4 firms arrive with standardised answers, MK arrives with a practitioner who has held the accountability the client is asking for help with. The model is outcome-based, time-bounded, and structurally designed to create independence — not dependency.

"The consultants who designed the strategy have moved on to the next client. The internal team is trying to run it alongside a full operational workload. The governance is unclear. The accountability is diffuse. This is the gap MK was built for."

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Built by an operator.For operators.